Qobuz X Focal Powered By Naim
FOCAL POWERED BY NAIM STORES PARTNER WITH QOBUZ
Focal and Naim have teamed up with Qobuz to create the in-store music for Focal Powered by Naim stores.
As the Focal Powered by Naim network continues its global rollout, the two audio and electronics brands have teamed up with Qobuz to create a bespoke in-store musical sound signature.
QOBUZ X FOCAL POWERED BY NAIM
The move is an extension of an already existing partnership between Vervent Audio and Qobuz: some of Naim’s products already including the French high-resolution music streaming and download platform in their service offer.
BESPOKE PLAYLISTS
In collaboration with Focal, Naim and the store managers, Qobuz has created personalised playlists of between 20 to 25 tracks for each Focal Powered by Naim retail space. An initial fourteen stores already have their own playlists including Cannes, Lyon, Berlin, Adelaide, Sydney, Perth, Melbourne and Houston.
FOCAL POWERED BY NAIM CANNES
One of the first stores to have its playlist is Focal Powered by Naim Cannes, with twenty tracks dedicated to Cinema. From the groovy ambience evoked by Herbie Hancock for Blow-Up (1967, M. Antonioni) to the special Nightcall by Kavinsky for Drive (2011, N. Winding Refn), from the Bernard Herrmann’s legendary score for Taxi Driver (1976, M. Scorsese) to the beautiful Valse d’adieu by Gabriel Yared for Juste la fin du monde (2016, X. Dolan), the Focal Powered by Naim playlist is a timeless selection of film soundtracks, some of which have won the coveted Palme d’Or.
HiFi Pig Says: A fab idea for each individual Focal Powered By Naim store to show it’s character with it’s own playlist from Qobuz.
