Over half of smartwatches are Apple Watch – but what’s the point?
New data from Juniper Research shows the Apple Watch has claimed 52% of global smartwatch shipments in 2015, despite only launching at the end of April. Its popularity far eclipsed that of rival vendors, with Android Wear shipments comprising less than 10% of sales for the year.
The fact that Juniper’s research demonstrates how the continued lack of a strong use case for smartwatches means that, Apple Watch aside, the market thus far has been driven by lower priced devices with more basic functionality.
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