Kroma Atelier Announces New International Brand Consultant

KROMA ATELIER APPOINTS RALPH SORRENTINO AS INTERNATIONAL BRAND CONSULTANT

KROMA Atelier has appointed Ralph Sorrentino as its International Brand Consultant, a role that will see him work with the company’s distributors, dealers and customers while representing the brand at international events and product demonstrations.

The appointment forms part of KROMA Atelier’s plans to support its worldwide growth.

RALPH SORRENTINO BRINGS EXPERIENCE IN HiFi AND BUSINESS

Spanish HiFi brand KROMA tells us Sorrentino spent nearly 40 years working in technology, IT executive management and business consulting before establishing a consultancy focused on supporting high-end audio companies with branding, marketing, sales, distribution and business strategy. KROMA Atelier says he has also built strong relationships with manufacturers, dealers and audiophiles across North America and has been involved in product demonstrations and system optimisation for several audio brands.

KROMA ATELIER RELATIONSHIP BEGAN AS A CUSTOMER

The company explains that Sorrentino’s relationship with KROMA Atelier began when he purchased a pair of KROMA Thais loudspeakers from the firm’s Southlake, Texas dealer, Euphoria Hi-Fi. Following that experience, his interest in the brand developed into a friendship with the KROMA team before leading to his new professional role as International Brand Consultant.

KROMA ATELIER FOCUSES ON INTERNATIONAL REPRESENTATION

In his new position, Sorrentino will work alongside KROMA Atelier’s global distribution network and represent the company at major international events and demonstrations. The company says his experience within the audio industry and existing relationships across the sector will support its international activities.

HiFi PiG says: Congratulations to Ralph on joining Team Kroma!