PMC APPOINTS NEW MARKETING DIRECTOR
PMC has appointed David Patching as its new marketing director, taking responsibility for the company’s global marketing strategy across home audio, custom installation, and professional audio sectors.
He joins the company with immediate effect and will be based at PMC’s Bedfordshire headquarters.
DAVID PATCHING EXPERIENCE AND BACKGROUND IN THE AUDIO INDUSTRY
Well recognised within the audio community, Patching has extensive experience in international marketing leadership, digital transformation, and product strategy. His career includes the launch of more than 100 products and the management of multi-million-dollar brand initiatives across the UK, Europe, Asia, and the United States.
PMC AND DAVID PATCHING IN HOME AUDIO AND PROFESSIONAL MARKETS
Patching’s previous roles include more than nine years at IAG, followed by his most recent position at Cyrus Audio. During his career, he has overseen product launches, brand partnerships and major event activity across the premium audio and gaming sectors, including appearances and programmes at CES, Gamescom, and E3.
Patching says he is pleased to be joining PMC, noting that he has followed the company’s progress over many years and sees this role as a strong match for his experience and interest in music. He adds that he looks forward to contributing to PMC’s continued development across both home and professional audio markets.
“I am very excited to join PMC in this role, which perfectly suits my industry experience and passion for music. Over many years, I have observed the progression of PMC into its current position as a very significant player in the home audio and professional channels. I am very much looking forward to working with the team here and putting my experience to use to help build on the already impressive growth of the business.”
PMC LEADERSHIP RESPONSE
In a joint statement, PMC co-CEOs Oliver Thomas and Tom Loader welcomed Patching to the company, commenting that his background in strategic marketing and digital transformation will support the next stage of PMC’s growth.
With Patching now in post, PMC aims to continue strengthening its global presence across HiFi, custom installation, and professional studio environments, building on recent expansion and product development efforts.
HiFi PiG Says: We wish Dave and PMC the best for a long and fruitful relationship.
